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Strategic Marketing Planning
A Step-by-Step Approach
Alsem & Karel Jan (Hanze University of Applied Sciences | Engels | 458 pagina's
62,39
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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
Specificaties
Betrokkenen
- Auteur(s) Alsem, Karel Jan (Hanze University of Applied Sciences, The Netherlands)
- UitgeverijTaylor & Francis Group Limited
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