Business Essentials - Using Social Media for Work

Essential reading for anyone who has to work with social media in a professional capacity, from using networking sites to marketing their businesses or employers. Many people use social media every day - and it can be a vital tool in professional life. Whether you're polishing an online CV, contributing to a chat group relating to your industry sector, or using Instagram to highlight goods and services, the professional face you present needs to be strategically different to the 'social' posts that you may make outside of work. Using Social Media at Work is an easy to read, pocket-sized guide that can be dipped into for advice, tips and guidance - perfect for reading in a lunch break or on a commute. It is the ultimate etiquette guide for anyone nervous about using social media in professional settings, including: top tips, common mistakes and advice on how to avoid them, summaries of key points, and lists of the best sources of further help.