Identity as Strategy

Unlock the hidden treasure of your organisation's identity with the insightful guide found in "Identity as Strategy". This book, crafted by seasoned consultant Stijn van Diemen, dives into eight strategic perspectives on corporate identity, offering real-world case studies that illustrate the application of these concepts. These engaging examples make it easier to understand how to translate insights into your own organisation or sector. Packed with practical models and design principles, this book empowers managers and marketers to make informed decisions and build a strong foundation for their strategies. With the tools provided, you will be equipped to navigate the complexities of identity and drive your success.