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Blue Ocean Strategy, Expanded Edition
How to Create Uncontested Market Space and Make the Competition Irrelevant
W. Chan Kim & Renee A. Mauborgne | Engels | 320 pagina's
33,99
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A global phenomenon now published in a record 44 languages. Over 3.5 million copies sold. A bestseller across five continents.
Specificaties
Betrokkenen
- Auteur(s)W. Chan Kim, Renee A. Mauborgne
- UitgeverijVan Ditmar Boeken B.V.
- ImprintHarvard Business School Publishing