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Loyalty Management
Driving Engagement with Loyalty Programs and Customer Experience
Cristina (University of Parma Ziliani & Marco (University of Parma Ieva | Nederlands | 290 pagina's
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In this insightful text, Cristina Ziliani and Marco Ieva trace the evolution of thinking, contemporary themes and practice in Loyalty Management. It will guide marketers, business leaders and post graduate students through the changes in marketing thought and practice of Loyalty Management.
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- Auteur(s)Cristina (University of Parma Ziliani, Marco (University of Parma Ieva
- UitgeverijTaylor & Francis Group Limited
- ImprintRoutledge India
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