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HBR's 10 Must Reads - HBR's 10 Must Reads on Sales (with bonus interview of Andris Zoltners) (HBR's 10 Must Reads)
Bonus Article: An Interview with Andris Zoltners
Harvard Business Review & Philip Kotler | Engels | 192 pagina's
25,99
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If you read nothing else on sales, read these 10 articles. We've combed through hundreds of Harvard Business Review articles and selected the most important ones to help you understand how to create the conditions for sales success. This book will inspire you to: Understand your customer's buying center Transition away from solution sales
Specificaties
Betrokkenen
- Auteur(s) Harvard Business Review, Philip Kotler, Andris Zoltners, James C. Anderson
- UitgeverijVan Ditmar Boeken B.V.
- ImprintHarvard Business Review Press
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