Brand Management

Mastering Research, Theory and Practice

Heding & Tilde (Copenhagen Business School | Engels | 338 pagina's

39,99

Op voorraad*

Veilig betalen met:

This is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the "quick fixes" of branding, it offers a comprehensive overview of brand management theories from the last 35 years.

Specificaties

Betrokkenen

Auteur(s) Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens
UitgeverijTaylor & Francis Group Limited

Reviews

(0)

Schrijf als eerste een review!