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Strategic Partnership Management
Understanding Interfirm Collaboration for Competitive Advantage
Richard Gibbs & Akash Puranik | Engels | 240 pagina's
184,15
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The strategic importance of interfirm partnerships, their growing complexity, volume and frequently international nature has amplified the relevance to ensure future leaders have the skills required to manage them. This book describes the strategic relevance of partnering, which frequently forms the basis for a firm’s competitive advantage.
Specificaties
Betrokkenen
- Auteur(s)Richard Gibbs, Akash Puranik
- UitgeverijTaylor & Francis Group Limited