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Persuasion
Social Influence and Compliance Gaining
Robert H. (California State University Gass & John S. (Utah State University Seiter | Engels | 474 pagina's
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The Seventh Edition of this field-leading textbook provides an accessible and rigorous presentation of major theories of persuasion and their applications to a variety of real-world contexts.
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- Auteur(s)Robert H. (California State University Gass, John S. (Utah State University Seiter
- UitgeverijTaylor & Francis Group Limited
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