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Political Marketing: Theory and Concepts
Theory and Concepts
Robert P. Ormrod & Stephan C. M. Henneberg | Engels | 224 pagina's
67,00
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Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing.
Specificaties
Betrokkenen
- Auteur(s) Robert P. Ormrod, Stephan C. M. Henneberg, Nicholas O'Shaughnessy
- UitgeverijSAGE
- ImprintSAGE Publications Ltd