Speak up now!
Marketing in times of a climate crisis
Wim Vermeulen | Engels | 200 pagina's
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To make the shift to a sustainable future, major changes are needed from all of us. More than 80% of consumers are looking to companies to take the lead in this transition. At the same time, less than 10% of the corporate messages about sustainability are credible to the public. Speak up now! shows how we can make the shift to a world where business success goes hand in hand with the well-being of the planet.
Lees alvast een fragment van het boek:Inkijkexemplaar
Specificaties
Betrokkenen
- Auteur(s)Wim Vermeulen
- UitgeverijTerra - Lannoo, Uitgeverij
- ImprintLannoo Campus